Brand Standards

Please make sure that you read our brand standards before drafting any Elephant communications. This page was last updated on 08/21/20.

Logo Usage

Primary Treatment

Our primary logo is a combination of the name “Elephant” and the elephant icon. We don’t use the word “insurance” in our primary logo, and it’s always in a single color configuration.

Whenever possible, we prefer to use the color version (primary blue) of this logo, as seen on the right.

An alternate, color reverse (white), primary logo may appear on dark-colored backgrounds.

Secondary Treatment

For narrow format spaces, the horizontal or vertical secondary treatments may be used with assistance from the Elephant Marketing Department.

The horizontal secondary logo can be used instead of the primary logo in applications where our industry is not stated, clear, or known.

For applications where the elephant symbol may not render, such as small display sizes, the text mark may be used with assistance from the Elephant Marketing Department.

Clear space

To ensure the ideal legibility of the Elephant logo, there must be surrounding clear space free of external visual elements to avoid disruption. Clear space must be at least the height of the ‘e’ in Elephant or 1/4 the size of the height for the standalone mark.

The minimum size of the logo is 144px (or 1.5 inches) wide for optimal viewing. Please reach out to the Elephant Marketing Department for assistance if you need to use the logo at a smaller size.

Correct & Incorrect Usage

Correct Usage

Incorrect Usage

Partnership Treatments

Since we partner with many great brands, we have created a recommended treatment for showing these partnerships. Please note that our partners’ brand standards will need to be kept in mind when creating a partnership treatment.

Our logo and a partner’s logo should be separated with a thin line in the same color as our logo. Space should be left on either side of the thin line equal to the space of the ‘e’ taken from the Elephant logo. Our partner’s logo should be the same height as the Elephant text. The clear space surrounding the partnership treatment should be the same size as the ‘e’.

Please reach out to Elephant Marketing Department for assistance when looking to use or create a partnership treatment.

Color Usage

Primary Colors

The Elephant primary color palette is intended to be used across a variety of media. When used consistently and correctly these will drive our brand identity.

The primary blue should be used for the Elephant logo and all type on a white background or our background grey.

The primary green can be used on header type to create emphasis. It is also used as the supporting color in our horizontal and vertical secondary logos.

Secondary Colors

The Elephant secondary color palette is intended to be used across a variety of media. When used consistently and correctly these will support the brand.

The secondary blue and green should primarily be used to create contrast and depth with the primary colors.

Secondary green and tertiary blue are our prefered colors for call to action buttons.

Accent Colors

The Elephant accent color palette is intended to be used sparingly to support the brand.

Accent orange and red is intended to be used primarily as call to action button and banner colors when a strong emphasis is needed, e.g., a missed payment warning banner on an email.

Accent green should be used as a splash of color in our designs.

Gradient

The gradient is used as an accent or a background to our designs.

Gradient bars used as an accent should be 2% of the width or the longest side.

Textures

Textures with a color or gradient overlay are used as limited use treatments that we use to break up sections and highlight certain content. Textures should not be used as decorations. Please reach out to the Elephant Marketing Department for assistance when looking to use textures.