Elephant Sponsors Powerful Distracted Driving Ad Campaign Debuting in Times Square
Richmond, Va. (June 24, 2022) – Project Yellow Light announced today the winners of its 11th annual Hunter Garner scholarship competition, in which students create TV, radio, and billboard PSAs to educate peers about the dangers of distracted driving, and specifically the dangers of using a mobile device while driving. The winning PSAs will be showcased this afternoon on a digital billboard in New York City’s Times Square, in space donated by Clear Channel Outdoor.
For over 10 years, Project Yellow Light and the Ad Council have collaborated to place the winning student PSAs on 1,800 TV stations and iHeartMedia radio stations, as well as Clear Channel Outdoors’s more than 1,500 digital displays across the U.S.
“We’re thrilled to announce the 2022 Hunter Garner Scholarship winners and recognize their outstanding contributions to our mission — to save lives by reducing the number of distracted driving crashes, said Project Yellow Light Founder, Julie Garner. “Thanks to their talent and our partners’ fire and energy we are making a difference.”
Elephant has sponsored Project Yellow Light for four years, contributing financially towards scholarships and ultimately supporting the organization’s mission of educating teens and adults on safe driving habits.
“Elephant has truly valued our partnership with Project Yellow Light for the last four years, allowing us the opportunity to bring attention to distracted driving and make roads safer,” said Elephant Insurance CEO Alberto Schiavon. “Congratulations to this year’s winners for creating powerful messaging that will impact their peers and ultimately lead to safer roads for all of us.”
The contest received just under 1,900 submissions this year. Entries were received from students representing nearly all fifty states and Washington, D.C. The 2022 scholarship prizes were awarded to:
- Winning Formula (video, high school): Justin Hutcheson (Rockwall, TX)
- Eyes Up (video, college): Emiliano Diaz Capt (Akron, OH)
- Text or Drive (billboard design, high school): Isabella Kaake (Marlette, MI)
- Impossible Multitask (billboard design, college): Connor Avila (Mauldin, SC)
- School Drive (radio, high school): Noah Brechbill (Schwenksville, PA)
- Messages Unseen (radio, college): Asher Mitchell (Watford City, ND)
A number of advertising industry executives and artists lent their time to judging the entries. This year’s panel included recording artist and songwriter Aloe Blacc; renowned filmmaker and social activist Kweku Mandela; dentsu international Global CEO Wendy Clark; Wordsworth + Booth President Tony Mennuto; Co-Chairman and Partner of Goodby Silverstein & Partners Jeff Goodby. Additional panelists included representatives from the Martin Agency, Pereira O’Dell and Project Yellow Light partners the Ad Council, CCO, Elephant Insurance, iHeartMedia and National 4-H Council.
For more information on Elephant Insurance, visit www.elephant.com.
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About Elephant Insurance
Elephant Insurance is a customer-centric auto insurance carrier headquartered in Richmond, VA. Elephant provides auto insurance policies to consumers in Georgia, Illinois, Indiana, Maryland, Ohio, Tennessee, Texas, and Virginia. Elephant is a wholly owned subsidiary of Admiral Group, plc., a FTSE 100 company and one of the U.K.’s leading insurers with a presence in eight countries and millions of customers worldwide. Elephant is certified as a Great Place to Work®. To learn more, visit www.elephant.com.